Variety, the entertainment magazine, was all ears this morning. They dropped this hint of a bombshell.
Warner Bros. According to two sources familiar with the matter, Discovery will shut down CNN+ on Thursday and is expected to provide more details to employees.
CNN and Warner Bros. spokespeople Discovery could not immediately be reached for comment.
Chris Licht, CNN’s incoming CEO, sent staffers a memo Thursday morning describing “an important meeting” that would be held at noon. Staffers are expected to learn about the decision at that time, these people claimed. These people claim that Licht already informed Andrew Morse (CNN executive vice president) of the decision. Morse couldn’t be reached immediately for comment.
It’s about that time now on the East Coast, and I would love the opportunity to fly on the wall.
LibsofTikTok is alive and CNN+ is dead. https://t.co/ojbREWt3eU
— Stephen L. Miller (@redsteeze) April 19, 2022
It’s a joy to see.
This must-have scared Brian Stelter to the point that he was afraid to share it:
Breaking: CNN+, the streaming service that was hyped as one of the most signifiant developments in the history of CNN, will shut down on April 30, just one month after it launched. Here’s our initial story – more to come https://t.co/JElI3cVyDF
— Brian Stelter (@brianstelter) April 21, 2022
Within 10 days, the entire media empire will be moved to “the Train Station”.
Nick Arama, my colleague, reported that CNN+ had just taken off before the new management took it under their wing.
The launch of CNN+ seems to have failed, with very few viewers and Chris Wallace throwing tantrums. One has to wonder if this might be rethought or cut.
CNN+ had 200,000 subscribers in less than one month.
I think more people attended the CNN+ launch party than ultimately subscribed
— Jon Levine (@LevineJonathan) April 21, 2022
Who wants to be a 24-7 Chris Wallace, Don Lemon, and Jemele Hill? Seriously?!
CNN+ is being shut down after losing hundreds of millions of dollars in less than a month because no one signed up. In one of the most disastrous media moves of all time, it turns out America wasn’t clamoring for more of Rex Chapman & Jemele Hill. https://t.co/bfT04qikTP
— Clay Travis (@ClayTravis) April 21, 2022
Chris Wallace is clearly the hardest hit. He cannot go back to Fox News without his tail between his legs. Or can he?
If you think you’re having a bad day, imagine being Chris Wallace who left Fox to be the star of CNN+ and CNN+ immediately failed. 🤣🤣🤣
— Tim Young (@TimRunsHisMouth) April 21, 2022
Warner Bros. saw the handwriting on the wall. Discovery pulled the marketing dollars from CNN+.
Warner Bros. has taken the positive step of presenting Quibi’s 2020 epic failure in a positive light. Three weeks after the launch of CNN Plus, Discovery suspended all marketing to CNN Plus from outside.
As our media contributor Brad Slager reported Tuesday, CNN’s new management would prefer that CNN+ not be launched.
Although the new management team wasn’t happy with CNN+’s rollout before the merger, there were certain realities that made it impossible to delay. For example, the high-priced talent that would be sitting on the sidelines being paid to produce no content. It is evident that CNN+ did not meet projections. This was partly due to unrealistic projections.
“Unrealistic,” as in assuming that they would have an audience who actually cares.
CNN+ already had the plug pulled?!!! HAHAHAHAHAHAHA pic.twitter.com/PK462qcigT
— Storm Paglia 🇺🇸 (@storm_paglia) April 21, 2022
So much wrong. CNN is a great brand.